Logos and Branding
Branding and message consistency are crucial to a businesses visibility. It is the responsibility of a designer to understand how to brand a business. Ideally, branding exercises should also be accompanied by supporting material, such as descriptions of how the logo can be used in a brand guideline document. Whenever designing a logo, you should keep in mind that it can appear in a variety of formats and sizes amid a variety of media, from a favicon to a billboard.